Primary audiance research

TOTAL AUDIENCE - 2,400,000


ADULTS
MEN - 55%
WOMEN - 45%

AGE
18-24 - 35%   
18-34 - 67%   
21+ - 82%     
35+ - 29%       
MEDIAN AGE - 30

EDUCATION
ANY COLLEGE - 55%
CURRENTLY IN COLLEGE - 20%

EMPLOYMENT
EMPLOYED - 62%
HHI INCOME $52.5K


RACE
BLACK/AFRICAN AMERICAN - 75%
WHITE - 15.9%
SPANISH/HISPANIC/ LATINO - 12.4%
ASIAN - 1%
OTHER RACE - 11.3%

Research into institutions that distribute similar products

NME

NME is owned by IPC mediahttp://www.ipcmedia.com/ - 19/01/2012

Other magazines owned by IPC media - http://www.mediauk.com/owners/40/ipc-media - 19/01/2012

IPC media only specialise in magazines.

Large selling magazines
NME (magazines)
Now (magazines)
Nuts (magazines)

Niche magazines
Amateur Gardening (magazines)
Amateur Photographer (magazines)
Anglers Mail (magazines)
Bird Keeper (magazines)

This company doesn't publish any other music magazines, but many other companies do, this is to widen their target audience, as one music magazine doesn't sell to every person, so if they spread their target audience this means that their income/profit will be on a much larger scale

Ideas and feedback

The main idea I have for my magazine is for it to be a R&B, Hip-Hop magazine. I will use male artists on my front cover, contents page and double page spread as it will more aimed towards males.

There are many different magazines availabe on the market which aim towards the R&B and Hip-Hop genre, these are as follows.

XXL - http://www.xxlmag.com/
VIBE - http://www.vibe.com/
SOURCE - http://www.thesource.com/

Research into similar products

Magazine on Prezi