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Welcome to my AS portfolio.

Here you will find research and planning, construction evidence and evaluation for my foundation portfolio

Tuesday, 24 January 2012

Secondary audience research

I have conducted some primary audience research in order to :-
  • Find out what appeals to my target audience
  • To discover any flaws or potential improvements that could be made to my magazine genre
  • To identify any gaps in the market and place a refreshing new twist on the genre.
Below are the chosen products I have conducted my research on :-

Front Covers


Contents page




Double page spread


From the products I chose to conduct my research on, I then asked four sampler to analyse them, and answer the following question :-
  1. What is your attention drawn to? 
  2. What do you believe the image portrays?
  3. Do you find the text easy to read?
  4. How do you feel about the colour contrasts?
  5. Whats your oppinion on the models positioning?
  6. Would you purchase this magazine. If so why? and if not then why?
  7. On the double page spread (DPS) do you believe the questions asked are relevent?
  8. Would you say the pages are clustered/empty and why?
  9. Is the contents page detailed enough?
  10. Do you find the contents page easy to use?

This person found this his attention was initially drawn into the mast head and the image, due to their sheer size and the colours used make them stand out.
The image's used are typical to its genre and its target audiance. Drakes positing is okay, although the picture of him could be higher to show more of him. On XXL's front cover he thinks the picture is very good as you can see both people clearly in the picture. The picture is off the page on XXL's contents page,whereas on VIBE you can see it all.
Text is really easy to read, and is clear, it is also spread out.
VIBE's contents page, words are too small
The colour contrasts are good on VIBE, the black, yellow and white make each other stand out, showing all the text and a clear image. XXL's is not as good, but still stand out. 
The DPS has highlighted area which catches attention. It also tells alot of detail about the artist.
This person wouldnt purchase the magazine as it is not his style of music, but if it was, he would be interesed in this magazine.

 His attention is drawn mostly into the picture as he knows the band so that also helps. The colour also draws you in. 
The text is pretty small, but yet it is still okay to read.
The colour contrast is good, the yellow and white contrast well off the black background.
The artist is protrayed to be a profesional by the way they are stood and the positing of them on the page, and the photographer is also prefesional
He would purchase this magazine as it draws him in and interests him.
The questions asked on the DPS seem relevent and the page isnt empty at all, its quite full and any important information is on there.

Her attention on the front page is drawn into the image of the person as it portrays him to be angry, especially by his facial expressions, it also portrays violancethrough his facial expressions.
On the DPS her attention is drawn into the man due to his clothing, his costume is bright and stands out more than the other artists so looks like he is the more important than the rest
The text is easy to read as its large and stands out. The colour contrast is also good due to the yellow white and black is really effective from one another
The models position on the front cover is first on on bottom, then on the contents page it is in middle, and on the DPS the image is in the middle
She would purchase the magazine as it draws her in and is effective than most magazines.
The contents page is detailed enough, and if there was any more, the page may become a little to clustered.

 
This persons attention was initally drawn into the Subtitle underneath the main image as the colour of the font makes it stand out. The layout he likes as it is featuring a band and it is a music magazine. Text is bold so stand out. Colour contrast makes the text seperate, and they work well together. 
The models are in a good position
He wouldnt puirchase the magazine as he does not like this type of music
DPS is set out fairly well and isnt too crowded

Below is a list of stylistic decision ill make for my project following my audiances feedback. 
  • I will make the mast head large enough so people know which magazine it is.
  • The image used will give clear detail, and portray the artists personallity.
  • The colour contrast i use will have to work well together and catch the audiances attention.
  • On the Front page i will try not to cluster the page, and yet not put enough information on that the reader thinks the magazine is empty.
  • The text i will use will have to be clear and not too small that the reader will be unable to clearly make it out.
  • On the DPS I will ask question that the target audiance will be interesed in and not over fill the page with questions so that the reader cannot be bothered to read it.