Primary audiance research

TOTAL AUDIENCE - 2,400,000


ADULTS
MEN - 55%
WOMEN - 45%

AGE
18-24 - 35%   
18-34 - 67%   
21+ - 82%     
35+ - 29%       
MEDIAN AGE - 30

EDUCATION
ANY COLLEGE - 55%
CURRENTLY IN COLLEGE - 20%

EMPLOYMENT
EMPLOYED - 62%
HHI INCOME $52.5K


RACE
BLACK/AFRICAN AMERICAN - 75%
WHITE - 15.9%
SPANISH/HISPANIC/ LATINO - 12.4%
ASIAN - 1%
OTHER RACE - 11.3%